Email open rates are plummeting. Phone calls go unanswered. If you want to reach your customers today, you need to be in their pocket. You need to be in their text messages.
SMS surveys are the most direct, personal, and effective way to gather feedback. With a 98% open rate, text messages virtually guarantee your customer sees your question. The challenge is getting them to answer.
The Power of Instant Feedback
Timing is everything. Sending a survey three days after an interaction is often too late. The memory has faded, and the emotional connection is gone.
SMS allows you to strike while the iron is hot.
- 1. Post-Appointment: "Hi Sarah, how was your visit to Dr. Smith today?" sent 15 minutes after she leaves.
- 2. Post-Delivery: "Your package just arrived! Is everything in good condition?" sent upon delivery confirmation.
- 3. Event Feedback: "Thanks for attending our webinar! What was your biggest takeaway?" sent as the Zoom call ends.
Conversational SMS vs. Links
Many "SMS survey" tools just text you a link to a web form. That's friction. That requires data, a browser, and loading time.
True conversational SMS surveys happen entirely within the message thread.
This approach respects the medium. It feels like texting a friend, not filling out a government census.
Compliance and Trust
SMS is a regulated channel, and for good reason. Trust is paramount. ChatToSurvey handles the complexities of opt-ins and opt-outs for you, ensuring you stay compliant while maintaining a personal connection.
When done right, SMS isn't intrusive—it's convenient. It meets your customers where they already are, removing barriers to feedback and helping you build better relationships.